CUBE design + research WEB LOG

Organized in 2005, CUBE design + research, LLC is a design practice centered on big ideas in a connected world. Our educational & professional experience encompasses architecture, construction management & urban design.

Tags: graphic design

For the Hayden project we studied the building’s functional evolution and overlaid the significant regional and architectural history.  Our initial strategy was to gain a comprehensive understanding of the building and its architect so that we could reinterpret the project in a contemporary manner while sustaining its original qualities.

 

 

 

 

 

The Blues transcended from a secluded rural environment to a dense urban one, and eventually to an international arena, without losing its roots.  This project utilizes contemporary “traces” to tell the story.  By no means complete, the Blues Histogram weaves cultural, genealogical, technological and migrational lineages into a unified and tangible format.

We helped our friends at Aspinwall Partners prepare a logo for the MIT Center for Real Estate Competition.  Fairly self-explanatory, but for the sake of being post-worthy, the pixels stack to build the word ‘case’ alluding to the hand of the developer.

 

 

Every once-in-awhile we have the opportunity to break away from the norm and work on something besides buildings.  For this pro-bono project, we provided graphic design services for the Dennis Family Benefit in Chicago who was a dear friend of partner Aaron Malnarick and committed CUBE supporter.

 

 

 

 

 

 

We’re developing a few branding sketches for a brew pub concept. Using beer as a social medium, the logos depict a ‘communal’ and celebratory theme.

We’re helping some friends with a poster for a fundraising event. The concept is based on turn-of-the-century racing posters and the motion studies of Eadweard Muybridge.

Sometimes you create cool stuff that goes nowhere.  It’s easy to get attached to a design, but it’s important to be able to let go of an idea in order to achieve the best solution. Below, you’ll see some ideas that we had for our RGB Branding project.  Some successful and others not so much.