The concept of collaboration is key for a residential builder whose logo we articulated into a field of pixels that merge to form the symbolic unit of shelter – a home.
L O C A T I O N
San Diego, California
C L I E N T
RGB Group Inc.
S T A T S
Includes a website, introduction postcard, letterhead, business cards, envelope, mailing labels, marketing brochure and T-shirt design.
A contemporary home builder requested a brand image and marketing materials for his new construction company RGB Group. The company consists of craftspeople who execute high quality, challenging and sustainable projects. The response was a unique, direct and iconic solution that expresses the collaborative process of construction as the assemblage of parts and people.