Archives: September 2009


CUBE chats with Seth Tinkham of JetSet Modern about alternative preservation methods for modern buildings.

Beyond the Physical

Is modernism inaccessible to the general public?

In a recent article Marty Hylton, assistant professor at the University of Florida, broaches this subject. Mr. Hylton hypothesizes the lack of ornamentation or even the social agenda associated with parts of modernism may be off-putting to some people, leading to public apathy toward saving these buildings. While these may be symptoms, we don’t believe these are at the core of the problem. But then Mr. Hylton brings up a point we can fully agree with: “a mistake that champions of modernism make in attempting to preserve the buildings of the 1950s and ‘60s is that often a building’s architectural significance is promoted above its social and cultural importance.”
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